UTTER Couture was founded in 2013 as an online retail platform for emerging and contemporary fashion brands’ voices to be heard in a competitive fast fashion retail market. Being positioned as a premium street style brand, UTTERCouture is concerned with providing high quality pieces that allows consumers to stand out of the crowd at good for value prices. As the business developed and became more and more popular among consumers, BoxPark, Shoreditch was used as a platform to trial a week pop up in January 2015. The first pop-up store emerged. Sales started to increase both online and in store, which inspired them to open more pop up stores in America and the UK.

"UTTER is an online fashion retail store that delivers trend forward, pioneering, emerging brands to valued customers. We focus on stocking emerging brands, bringing them to the forefront of style with innovative designs and good for value prices. We endeavour to uphold all our customer service values and store ethos through our online store meaning you can feel as comfortable ordering online, knowing we will treat your order exactly the same as an in store purchase. A main purpose for UTTER is to support new brands and designers by stocking their collections, giving them a platform to showcase their talent and supporting their growth" 

GUINEVERE LAUNCELOT is now available in both UTTER and UTTER Couture. The address is: Unit 12 & 24 , Boxpark, 2-10 Bethnal Green Road, Shoreditch, London, E1 6GY

Huankai ZhangComment